The Value of MultiChannel Real-Time Segmentation
Need to better understand and utilize the value of multichannel real-time segmentation?
This whitepaper collaboration with Zeta and the Relevancy Group is broken down into three parts of research:
Part 1 – The Current State of the Market
Part 2 – Multichannel Success Requires Measurement, Analytics and Data Management
Part 3 – Utilization of Integrate, Automate and Measure from The Precision Marketing Framework are Necessary to Drive Real-Time Multichannel Segmentation