The Value of MultiChannel Real-Time Segmentation

Need to better understand and utilize the value of multichannel real-time segmentation?

This whitepaper collaboration with Zeta and the Relevancy Group is broken down into three parts of research:

Value_of_MCRT.jpgPart 1 – The Current State of the Market

Part 2 – Multichannel Success Requires Measurement, Analytics and Data Management

Part 3  Utilization of Integrate, Automate and Measure from The Precision Marketing Framework are Necessary to Drive Real-Time Multichannel Segmentation