Zeta knows that managing and consolidating data can be difficult but if you get this right, the opportunity is significant for any organisation. Marketers need to prioritise their efforts even more in this new ROI led world. As such, planning the right strategy and setting priorities based on business objectives is more important than ever.
Planning in a Big Data world can be daunting, however. This paper seeks to address these problems in a practical, step by step approach.This is the first in a series that will help you to assess and possibly re-think your current strategy.