Case Study 

Launched in June 2010, redspottedhanky.com is an online travel retailer that provides an easy way for leisure and business travelers to compare and book inexpensive train tickets and associated travel needs.

Zeta Interactive was selected as their marketing partner in 2010 to help them aquire and retain customers to grow their online travel business through the goals and challenges they faced.

Single cuRSH_coverstomer view, loyalty program and relevant marketing propels online travel retailer from start-up to leader position.