Forrester: Cross-Channel Vendor Report

Choose The Right CCCM Solution To Drive Customer Obsession report by Rusty Warner March 27, 2017, Forrester

Customer-obsessed B2C marketers understand that traditional marketing and advertising campaigns no longer resonate with empowered customers; instead, they now need to orchestrate insights-driven interactions with individual customers to achieve sustainable competitive advantage.

To support you, this  Forrester report categorizes and highlights 32 providers in addition to the 15 included in the Forrester Wave™ evaluation.