Forrester: Convergence of Martech and Adtech

A More Perfection Union:  Adtech and Martech Convergence Will Revolutionize Marketing report by Joe Stanhope, Forrester.

Convergence is happening despite the two categories' different world views, and it will affect tens of billions of dollars in marketing spend.  This report will help B2C marketers understand the path of the marketing technology landscape so they can proactively manage the process and build effective tech stack road maps.